An Alliance of Elite Coaches. A System That Accelerates Profit.
Join a powerful network of certified coaches using proven tools to grow businesses, increase client ROI, and build sustainable success together.
More Than a Coaching Program, It’s a Business Accelerator
The Business Coaching Academy (BCA) is a strategic alliance of certified coaches dedicated to personal mastery, business growth, and mutual support.
We combine powerful training with real-world tools including ICF-level instruction, the Four Lenses framework, Tony Husted’s sales process, and access to Profit Acceleration Software to equip our coaches to deliver client results fast.
“This is an alliance of coaches working together to support one another, businesses, and increase profits.”
Everything You Need to Grow, All In One Place
Profit Acceleration Software
Proven tech to find $50K–$100K in any business
ICF Level 1 Certification
Become an accredited coach with global recognition
Four Lenses Certification
Master communication and temperament-based leadership
Sales Training
Close clients confidently with a proven system
Peer Community
Join a network of highly motivated coaches for accountability & collaboration
Backend & Marketing Support
You focus on clients. We help you build the rest.
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Apply & Qualify
We’re selective — we only choose those ready to commit and grow. -
Onboard & Certify
You’ll complete training, get certified, and get equipped with our core tools. -
Land Clients & Scale
With sales training, support, and lead gen tools — we help you win early and scale fast.
Led by Seasoned Experts in Coaching, Leadership, and Profit Growth
BCA is led by Kermit Jones, Jr. PCC and Tony Husted MCC, bringing decades of experience in personal development, coaching strategy, and business acceleration.
Backed by an operations and marketing team focused on helping you succeed from day one.
Every coach signs a 6-month commitment. Because results require real effort, and we match it.
Kermit Jones, Jr. PCC
Leadership Strategist & Founder of Kamel Alliance
Tony Husted MCC
Creator of Shipley’s ICF Certification & Expert in Sales Psychology
Ready to Coach, Collaborate, and Get Paid What You’re Worth?
We’re currently accepting a limited number of new coaches for this cycle. If you’re ready to build a thriving coaching business, let’s talk.
At BCA, we don’t just train coaches — we help them build real businesses. Our system is designed to get you paying clients before you even finish onboarding. In fact, most of our coaches land their first 3 clients in just 90 days.
We equip you with the tools, training, and support to succeed — fast. Once you complete onboarding, we guarantee you’ll land your first 3 paying clients within 90 days, or we’ll work with you until you do. You’re not just joining a program; you’re joining a proven system designed to deliver results.